There's something intriguing about a well-designed display. It can even make steel car parts look really sexy. Posco hit the nail on the head - with help from Eidetic Marketing - with their presence at the North American International Auto Show, and I was there to photograph it. This was their first time in Detroit at the Auto Show and I think their debut was a hit.
Posco is a Korean-based company and a major manufacturer of steel car components.
My role on this job was generally to document people interacting with the booth, and to shoot a press conference, but there was something else I got really excited about...
What I get really excited about is the way these product shots turned out.
Their booth was set up with all these compartments featuring their products. The problem I faced as a photographer was that there were too many distractions.
Notice in the image below how there are multiple products per compartment as well as little plaques labeling each product. The display looked great in real life, obviously catering to people who would walk up to read the displays, but as still photographs I wanted to make sure that each product was given its own space to shine.
It's amazing what a difference a few small changes can make to really bring beauty and life to a seemingly normal object. By removing distracting elements, repositioning each product, and controlling the lighting, I was able to achieve some images that I think really make these products into something more beautiful than just car parts.
I was grateful to also get to experience the showroom floor for the first time in my life. For someone who is a bit indifferent to cars, it was really a visually exciting experience, and it made me appreciate all the talent that goes into making these cars look the way they do. Here are a few shots from the short time I got to walk around.
If you haven't checked out this year's Auto Show make sure you get yourself there. It is one of the gem's of Detroit year after year.
If you have an event coming up where the images need to shine, send me a note.